OUR ROLE

STUDIO SELVEDGE® was tasked to use the mood and atmosphere of the entire campaign but only focus a bit more on footwear. Making 6 different styles of footwear films and also shooting a lot of product footage on the fly. In the morning we were told where the entire crew went to and then we had a small amount of time to shoot the videos. Balancing different models with a wide variety of styles and footwear and later combining the correct ones in each film. It was a blast to film and I think that shows in the videos. Great team, great location, great product.

ABOUT THE PROJECT

The theme of this collection is “Surfival”. An epic journey through the Namibian desert where our adventurers are looking for the Skeleton Coat, Surfvival. Looking for a cross between street wear and surf wear. Innovating clothes with high standard technical technology like “hyperdry”. It’s surf, summer, fun.