ABOUT THE PROJECT

Lola + Lou bridges the divide between high-end and mainstream lingerie labels, while balancing fashion and functionality. The brand sets itself apart by the use of contrasting fabrics in unexpected combinations. The collection comprises a broad range of lingerie items, supplemented by unique pieces and handmade items. founded in 2015 by Malou van den Broek and Tess van Zalinge.

OUR ROLE

Studio Selvedge got hired to create enough social media content for Lola + Lou to last them for a couple of months. Shooting a combination of “behind the scenes” and “design details” of their collection. The Location was the Lloyd Hotel in Amsterdam who were nice enough to let us use their gorgeous looking rooms.