ABOUT THE PROJECT

A crowdfunding video on voordekunst.nl for Liselore Frowijn’s Spring Summer 2018 collection (Funded with 65 people donating 10.000 euro) 

In Liselore’s own words: “As I am the only Dutch womenswear designer listed on the official Paris Fashion Week calendar, I want to make sure that I represent us well! In just 4 weeks I will present my SS18 collection at a runway show – it will be my 4th show, but it will also be my most challenging so far. I have been invited by TRANOÏ, a prestigious international fashion platform founded by the owners of the L’Eclaireur boutiques, to present my collection at the most incredible venue – the gallery of the Palais de Bourse, right in the centre of Paris. This location calls for a huge production, much larger than I’ve done before, with higher professional standards and more manpower.”

Our role

We spend a full day with Liselore Frowijn in Paris, going to multiple locations and making sure she gets her message across. Afterwards we used a lot of our edit techniques and fun ideas to make this appealing crowdfunding video. In Studio Selvedge’s opinion a crowdfunding video needs to get your attention, keep it light-hearted with a serious message as undertone. Make it fun to watch and to donate. And reach it’s goal (which we did with 10.000 euro)